International electronic business information on the 23rd According to the latest report of the Japanese research institute MM Research Institute
In the statistical period from April 2022 to March 2023, the data performance of Apple's iPhone is eye-catchingTube sales also declined, but the market share exceeded 50% for the first time in six years.In terms of manufacturers' shipments, Apple ranks first. Since the smartwatch was sold in Japan in 2015, it has topped the list for eight consecutive years. In 2022, in addition to the Apple Watch 8 series, Apple Watch SE2 and Apple Watch Ultra will also be added to the lineup, which have excellent durability and twice the battery life. Although sales volume increased compared to FY2021, the sharp increase in terminal prices and the large increase in demand for FY2021 caused a large response, and the sales growth rate decreased compared to FY2021, and the market share also declined.
Second place is Huawei. Since the P40 series in June 2020, Huawei has not sold smartphones in Japan, but has focused on wearables, laptops, tablets, etc. as alternative markets. To date, the number of bracelet smart watches priced under 10,000 yen including tax has increased, but in addition to this, sales of watch-type terminals priced between 20,000 and 30,000 yen have also increased, mainly in home appliance retail stores.
Third place is Fitbit in the United States. Fitbit will be owned by Google in 2021, but it is still rolling out new products.Xiaomi, in fourth place, is increasing sales, mainly online. In particular, cheap smartbands under 5000 yen and 9000 yen or less perform well. Garmin came in fifth.
MM Research pointed out that in fiscal 2023 (April 2023 to March 2024), Japan's smartphone shipments are expected to decrease by 2% year-on-year to 29.26 million units, of which 5G smartphone shipments are estimated to be 29,100 units, accounting for 99.5% of overall smartphone shipments, and the proportion is expected to rise to 100% in 2024.
Third place is Fitbit in the United States. Fitbit will be owned by Google in 2021, but it is still rolling out new products.Xiaomi, in fourth place, is increasing sales, mainly online. In particular, cheap smartbands under 5000 yen and 9000 yen or less perform well. Garmin came in fifth.
MM Research pointed out that in fiscal 2023 (April 2023 to March 2024), Japan's smartphone shipments are expected to decrease by 2% year-on-year to 29.26 million units, of which 5G smartphone shipments are estimated to be 29,100 units, accounting for 99.5% of overall smartphone shipments, and the proportion is expected to rise to 100% in 2024.
